Tag: Insurance


WHY BUSINESS INTELLIGENCE IS VITAL TO THE SUCCESS OF THE INSURANCE INDUSTRY

The most important asset to ensure survival and success in today’s marketplace is data. Business Intelligence converts this raw data into actionable information. The internet, deregulation, increased competition, consolidation and convergence of insurance services with other financial services have changed the structure of the insurance industry. This has greatly increased the need to implement business intelligence tools within insurance companies. BI refers to collecting, analyzing, presenting and disseminating business data. In an insurance company, this would be data sourced from Sales, Claims, Marketing and Premiums etc. BI tools ensure that data from......

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